Before I start any project I always begin with a sketch. Even if it’s a small 1“ thumbnail, it helps you ground your idea. My belief is that you don’t have to be a good drawer to be a creative artist, but the best artists can all draw. Imagery is a universal language, it’s pivotal to utilizing visual communication effectively. There’s a difference between looking and seeing, you have to learn to see. Drawing helps you see the world in detail as it really is, flaws and all.